Your company's bit
Companies that work for something more than just profit (in an organised way) enjoy higher levels of staff satisfaction, greater public relations and word of mouth impact, and long standing customer loyalty. If you ask Allbirds cofounder, Joey Zwillinger, he'll tell you this:
'This [environmental degradation] is the biggest issue that our whole world is facing, but we’re going to try tackle it. Along with policy, businesses leading the change is really going to be the way, and we want to be a part of that.'