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Project Jonah

Project Jonah

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115 Tory Street

Wellington,

Wellington,

New Zealand

0221601993 rosie@metromarketing.co.nz

Hours

Mon 8am to 8pm

Tue 8am to 8pm

Wed 8am to 8pm

Thu 8am to 8pm

Fri 8am to 8pm

Sat 10am to 4pm

Sun 10 am to 4pm

New Zealand's Corporate Social Responsibility Agency | We're a registered charity in New Zealand - CC54711

We are seeing some seriously questionable PR to do with cutting straws and single use plastics lately, and so it felt about time to start talking about what makes for great CSR and what’s just a bit lame. Number seven on SC’s list for this is called being bold. Great leadership is about standing for something before it becomes normal to. It’s about actual transformative leadership, and not celebrating yourself for complying once the game has changed. So no guys, you don’t get to #savetheturtles at us in 2018 when you’ve known about this for ages but chosen not to act. We can do better than that - and really- we want better than that 🐢 #stepupnewzealand

AND ANOTHER ONE. Our newest chat with the team at @indigoandiris is now live. These two have been busy changing how the beauty industry does social good, and they talk about it with us here ^ #linkinbio words by our pal @allybubi 🙌🏻

This is Grace, one of our graphic designers at SC! She joined us in early/mid-2018 and she’s had a tonne to work on since day dot. She’s giving her time to make CSR normal because she know that even if we can convince businesses to make a few small changes to improve how they operate in areas like sustainability, community giving, diversity, accessibility, and procurement, it can have a big impact for our communities and on our common future. More of her work soon! 🙌🏽#meettheteam #gohomeproud

“As part of our business model we wanted to move away from teaching our seamstresses to sew a single stitch and instead teach them how to sew whole garments, cut patterns and take on some of the more practical skills of managing a business. We also provide matched savings, reading and writing lessons, provide health care and assistance for children to attend school. ReCreate needed to not only be ethically and sustainably sound, but also be able to transform the lives of the women we employ and provide them with opportunities long into the future.”
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We are such fans of @recreateclothing and their work - transforming lives of women in Dey Tmey, Cambodia. Go and check out their story this week, up on our website now. Words by @emiilypickles 🙌

The Cambodia Charitable Trust were the first community project we ever met with, back in early 2017 when the idea of registering as a charity and travelling around South East Asia to find great projects was just coming into fruition. Their story is one we’ve still not told as well as we could; an NGO started by a Kiwi woman who wanted to use education as a framework for preventing sex trafficking in Cambodia, an NGO that’s gone on to work directly with the Cambodian Government to improve the national teaching curriculum, an NGO that’s working in two of the poorest regions of Cambodia to get girls into schools.

As an organisation, they’re a constant source of inspiration to our team, and the day we’re able to do their story justice will be a proud one for all of us. Until then though, you can keep up with the great work of @thecambodiacharitabletrust by following their story and their step changes on the gram. Kia kaha CCT.

Oh hullo! A new interview with the mighty team at @squawksquad_nz is up on our site today! Did you know it’s #ConservationWeek here in New Zealand? Owain John, the team’s Conservation Week Lead, sat down with us in the height of it all to talk birds, biodiversity measures, great conservation programmes, and the Squawk Squad story. We think you’ll really love it - #linkinbio

Well go on then, let’s talk about supply chains. One conversation we’re having a lot as a team is about what Corporate Social Responsibility (CSR) really means - we’ve been so focused on delivering a community projects programme to help businesses find ace community partners to work with to lift their CSR game - but - we know that great CSR takes so much more than that too. It takes improvements to supply chain transparency and sourcing, it involves improving end of life waste management and your sustainability measures, it involves lifting diversity measures in the workplace and solving societal problems as a business. Most importantly, it involves so much more than a one off $2500 donation each year. It’s a holistic way of doing business.
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One of our favourite things about the @karmacolanz team is that they really get this idea, and their product line itself is inherently ‘good’. The drinks come in glass bottles, the ingredients are sourced organically, AND the proceeds go back to helping the people who grow the cola nuts in the first place. They don’t have a product that’s doing harm and then helping out with some donations to try and mask it. The whole business is geared around being ethical champions, and that’s what makes this company so great.
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So yes - improvements to the whole supply chain are important for great CSR too. And it’s not just Karma Cola that say that - pals at @allbirds, @flickelectricco, and @excelso_coffee have said it too. Do you believe it?

So, what did we learn from @karmacolanz? It lies in this: “We took the time to learn about our communities and listened to them carefully. [CSR] is the opposite of being patronising or saying; ‘here’s the money, see you later’”. It goes to show that great progress involves so much more than dropping off some funds and getting out of there. Corporate Social Responsibility takes using our taringas and being around for the long-term so it’s not all just superficial, it’s purposeful.